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8/20/2009 - Selective CEO, Gregory Murphy, and CFO, Dale Thatcher, to present at the Keefe, Bruyette & Woods 2009 Insurance Conference

Event:Selective Insurance Group, Inc., Chairman, President & CEO, Gregory Murphy, will serve on the Insurance Pricing panel presenting at the RBC Capital Markets Financial Institutions Conference in Boston.

Date:Tuesday, September 22, 2009

The panel discussion will occur on Tuesday, September 22, 2009 at 4:00 p.m. Eastern time

Location:Four Seasons Hotel, Boston, Massachusetts

Internet Access:Selective's presentation will be broadcast live on the Internet. Investors are invited to listen to the presentation by visiting the Investor Relations page of www.selective.com

Minimum system requirements include RealPlayer software, which can be downloaded at no cost from www.real.com/products/player/index.html, or Microsoft Windows Media Player. For those unable to listen to the live broadcast, a replay will be available for 30 days by accessing the above web address. There is no charge to access the event.

Information: For more information about the Selective broadcast, contact
Jennifer DiBerardino at (973) 948-1364 or Jennifer.diberardino@selective.com.

Selective Insurance Group, Inc. is a holding company for seven property and casualty insurance companies rated “A+” (Superior) by A.M. Best. Through independent agents, the insurance companies offer primary and alternative market insurance for commercial and personal risks, and flood insurance underwritten by the National Flood Insurance Program. Other subsidiaries of the company provide human resource administration outsourcing. Selective maintains a website at www.selective.com.