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At Selective, insurance is in our DNA. We call it the diamond gene, and it helps us deliver what you want from an insurance company: value, strength, longevity, and brilliance. These characteristics – found in our independent agents, broad products and talented specialists – are highlighted in our new marketing campaign, "Find the Diamond."

Check out the television commercials from the campaign and learn how finding the diamond can bring you peace of mind.



Stories from customers just like you are sure to grab your attention when you see them on TV. But you can see how Selective offers insurance solutions that meet our customers' needs now by clicking the links below.