"So valuable is the human element that I will not let this Company lose the human touch which has been largely responsible for its success." D.L.B. Smith, Founder
Be honest and forthright. Act morally and ethically at all times. Don't compromise your principles. Do what's right.
Earn the trust and confidence of employees, agents, insureds, stockholders and our communities. Be someone others can depend on. Be a good neighbor.
Be fair. Avoid prejudice. Keep an open mind. Fulfill expectations.
Be accessible. Be friendly and courteous to our customers. Make timely, sound decisions. Solve problems. Exceed expectations.
Focus & Commitment
Embrace our goals and work toward exceeding them. Concentrate on the task at hand. Accept challenge and responsibility. Rise to the occasion.
Work smarter than yesterday. Minimize errors. Learn from mistakes. Exploit automation. Streamline processes. Be flexible. Challenge the status quo.
Delegate. Accept responsibility. Encourage participation. Get excited. Listen. Be a self starter. Take risks. Build teams. Coach. Practice empathy. Provide opportunities to develop professionally and personally. Recognize and reward contributions. Fight bureaucracy. Ask questions. Demand answers.
Keep confidences. Fulfill promises. Back up words with action. Give others a chance.
Be candid. Make sure everyone knows what's going on. Explain crises. Celebrate triumphs. Be accessible. Say hello. Be friendly. Smile. Have fun. Offer and accept constructive feedback. Discuss differences. Seek solutions. Share ideas. Listen.
Recognize that everyone is different. Be tolerant of other opinions and life choices. Be considerate. Accept that responsibilities transcend the workplace. Appreciate obligations to family and self. Encourage community service. Be courteous.
Focus all our efforts to do the best possible job in every situation. Maximize the returns of all stake holders. Build a reputation. Take pride in yourself, your work and your company.