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1/31/2013 - Restaurants prep for a busy Super Bowl Sunday


Many restaurants will be packed on Super Bowl Sunday.

If the festivities on the docket for this year's Super Bowl are anything like they've been in the past, restaurants may want to prepare for one of their busiest days of the year.

According to the National Restaurant Association, approximately 50 million Americans will make a food order at an eatery on February 3, the day the NFL will hold its championship game. In addition, between 12 million and 15 million will spend their day watching the big game actually at the restaurant or a bar.

Hudson Riehle, senior vice president of the research and knowledge group at the restaurant industry business association, indicated that major sports competitions are always busy for business owners in the food industry, but the Super Bowl is unlike any other.

“Sporting events and great food go hand in hand, so it is no surprise that millions of Americans will incorporate restaurants into their plans for watching the professional football championship game this year," said Riehle.

As for what will likely be on the menu, statistics from the National Restaurant Association indicate that typical fare includes pizza, salsa, dips, spreads and chicken wings are the most common. However, lighter options are typically available as well, as more than four in every 10 Americans with plans for the big game says that health food is a must-have.

Something else that many fans will likely be consuming is beer, as many beer companies advertise on this day knowing full well that this beverage is popular with today's fans. In preparation for this, bar and restaurant owners may want to double check their liquor license as well as their businessowners insurance policy. Liability can be an issue for restaurant managers and bartenders should someone get into an accident after driving.


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