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9/16/2011 - Transportation Department unveils new anti-drunk driving campaign

Officials are rolling out a new drunk driving prevention program.

A new advertising campaign launched by the U.S. Department of Transportation aims to curb one of the most common causes of deadly traffic accidents.

The initiative, dubbed "Drive Sober or Get Pulled Over," details a variety of new statistics that confirm its prevalence, such as that drunk driving crashes lead to the loss of life roughly every 23 minutes.

Ray LaHood, U.S. Transportation secretary, said law enforcement officers have performed admirably in trying to reduce the incidence of driving while intoxicated but more needs to be done.

"While we have made great strides in reducing drunk driving over the years, tragically, drunk driving remains one of the leading causes of death and injury on America's roads," said LaHood. "Through our new national advertising campaign and stepped up law enforcement actions, we're sending a powerful message to the American driving public - drive sober or get pulled over."

The DOT says the brunt of accidents involving alcohol take place between midnight and 3 a.m.

As always, Selective encourages all drivers to stay safe and drive carefully on the road. To see the advertisements and to learn more about the “Drive Sober or Get Pulled Over” campaign, click here

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