1/5/2012 - Moviegoers receive a lesson in distracted driving
When consumers drove to the cinema the first week of December to watch the latest film release, many were not-so-subtly reminded about making sure they drove home focused and not distracted by cell phones and mobile devices.
In Regal Cinema theaters, public service announcements were shown to movie goers by the Department of Transportation to warn motorists, particularly teenagers, about the dangers of distracted driving.
"Teen drivers are particularly vulnerable to distracted driving, which is why we are making an extra effort to ensure they understand the dangers," said Ray LaHood, secretary of the Transportation Department, when the campaign was announced. "Thanks to the help of Regal Cinemas, we're reaching teens directly - whether they're at the movies or filling up their tanks - to emphasize the importance of keeping their eyes on the road, their hands on the wheel, and their focus on driving at all times."
DOT reports that two versions of the PSA aired, one in 526 cinemas and 6,589 movie screens nationwide, and another on 12,000 screens.
Regal Cinemas and the DOT said they hoped the campaign would reduce auto insurance
claims resulting from accidents involving distracted driving by informing teens about its inherent dangers.
To view the PSA on Distraction.gov, click here