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4/1/2014 - Meet Betsy – April Fools or not?


He added that this most recent analysis provides an alternative view, suggesting that women like to instill a sense of life into their vehicles, as they also tend to be more likely to attach a gender to them, typically being male.

With today being April Fool's Day, many often jump to the conclusion that offbeat or abnormal news is some sort of a prank…However when it comes to the names of cars, maybe not so much.

Perhaps inspired by wanting to bestow a degree of personification to their rides, or the mere humor tied to it, a considerable portion of Americans give names to their automobiles, according to newly released survey data.

An estimated one in five consumers names their cars, automotive marketing firm DMEautomotive revealed. That's the equivalent of about 50 million men and women. And, rather interestingly, of those who give their vehicles a moniker, approximately one-quarter of them start with the letter "B."

Doug Van Sach, vice president of strategy and analytics at DMEa, pointed out that women, according to the poll, tend to be more inclined to give their set of wheels a title.

"While these findings, on the surface, are just plain fun ... they also offer an interesting, even counter-intuitive perspective on the relationships car owners, especially women and the young generation, develop with their vehicles," said Van Sach. "The accepted cliche is that men have a more passionate, personal relationship with their beloved cars, while women view them as utilitarian machines that get you from Point A to B."

He added that this most recent analysis provides an alternative view, suggesting that women like to instill a sense of life into their vehicles, as they also tend to be more likely to attach a gender to them, typically being male.

As for the most common names that men and women give to their cars, "Baby" and "Betsy" were the most frequently used, with "Bessie," Black Beauty" and "Betty" rounding out the top five, according to DMEa's polling data.

While the name a motorist gives to their vehicle is ultimately up to them, they should be sure to take into account the specific nameplate of their automobile, as it can affect their auto insurance premiums. Insurers sometimes consider what brand of car policyholders are looking to cover as one of the factors when determining rates.


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