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2/11/2013 - Car buyers take more vehicles into consideration when shopping


Car buyers are being more selective, according to a report.

With a variety of vehicle options to choose from, prospective car buyers are ruminating over more models than they have in the past, a new survey finds.

According to J.D. Power and Associates 2013 Avoider Study, fewer concerns about how reliable a new car is has prompted many motorists to weigh an added number of automobiles in trying to narrow down which vehicle is best for them.

Jon Osborn, research director at the California-based global marketing firm, indicated that this no doubt comes as welcome news to automakers, as more companies are being factored into consumers' determinations.

"Improved actual and perceived reliability has leveled the playing field, allowing many manufacturers to be considered among new-vehicle shoppers that may not have been considered in the past," said Osborn. "Factors, such as gas mileage, styling and comfort, play an important role in the decision-making process."

There were some aspects to a potential vehicle purchase that shoppers said were more likely to turn them off. For example, a model's styling and how its image is portrayed by the general public were the main reasons for new car buyers trending away from certain models. One in every three shoppers said that they stopped deliberating over a vehicle solely if they didn't like its interior or exterior design, such as its color.

Similarly, auto insurance carriers factor various aspects of a vehicle into determining what policy rates are, but the style or look of a vehicle isn't one of them. According to the Insurance Information Institute, one of the biggest myths out there regarding coverage is that red vehicles cost more to insure, the reason being that traffic enforcement officers are somehow more likely to pull over flashy, highly noticeable vehicles.


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