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1/9/2014 - Consumers expect environmental responsibility


It's clear to see that Americans are invested in ensuring that businesses are doing their part to become more green-friendly.

For business owners who think that their client base doesn't particularly care about the way in which they advance sustainable living practices, a recent poll may make them change their minds.

The survey, which was conducted by Research Data and Insights on behalf of the Carton Council of North America, found that more than eight in 10 respondents - 85% - said that they have come to expect U.S. companies to play an "active" role in environmental responsibility by recycling all of their products that can be reused or reprocessed.

Additionally, nearly two-thirds of the approximately 1,000 people polled said that when they go out and buy merchandise, the packaging on the things they buy plays into their likelihood of purchasing said item. The survey revealed that 76% of consumers admitted to scanning what the outside of the box or packet said – specifically whether it was recyclable.

Jason Pelz, vice president of recycling projects for the CCNA, indicated that it's clear to see that Americans are invested in ensuring that business are doing their part to become more green-friendly.

"In an increasingly competitive and green-minded climate, consumers are revealing they expect food and beverage brands to actively help increase the recycling of their packages," said Pelz. "The Carton Council currently encourages food and beverage packaging brands to use the recycling logo that was developed for cartons."

He added that this universal symbol is a quick way consumers can consult packaging and know right away if it is indeed recyclable.

Selective knows that entrepreneurs want to do all they can to make the earth a better place to live from environmental perspective. That's why we offer GreenPac® - a business owners insurance package for the eco-conscious entrepreneur. After sustaining a loss, this plan enables companies to replace what was damaged with its green or sustainable equivalent.


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