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10/25/2013 - E-commerce spending soars in second quarter

E-commerce sales in the second three-month period of 2013 totaled nearly $50 billion.

While most Americans get their shopping done in brick-and-mortar stores, a new report suggests that more people than ever are completing agenda items done from the comfort of their own homes.

According to digital analytics firm comScore, e-commerce sales in the second three-month period of 2013 totaled nearly $50 billion. That's up 16% when contrasted with April through June in 2012.

"The second quarter of 2013 saw a healthy acceleration in the online spending growth rate to nearly 16 percent on the strength of a particularly enthusiastic April from consumers," said Gian Fulgoni. "Increased spending growth for the quarter not only reflects the long term share shift towards digital commerce, but also the near-term signals of sustained improvement in consumer sentiment."

He added that what's particularly noteworthy is that online sales tend to be weaker in the second quarter of the year. Thus, these numbers suggest that 2013 could be a record-breaking period for business owners.

Whether consumers are getting their shopping tasks completed online or in-person, they want an experience that's seamless and easy. Selective provides the businessowners insurance protection that web-based entrepreneurs and company managers need so that they can keep their focus on what matters most - the customer.

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