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10/1/2013 - J.D. Power: Picture quality most influential factor in HDTV purchase


Picture quality is very important to TV buyers, a report found.

Of all the features of high definition televisions consumers take into consideration before purchasing one, the quality and clarity of the picture is what they find to be the most crucial, a new survey suggests.

In its High Definition Satisfaction Report, global marketing information company J.D. Power and Associates reports that for customers who purchased an HDTV that was larger than 50 inches, more than two-thirds of respondents said that the sharpness of the picture presented on the screen was the main reason for their purchase.

However, for those who bought an HDTV that was smaller than 50 inches, price appeared to be what swayed them to do so.

"Customers purchasing a smaller HDTV tend to be more price conscious than those purchasing a larger HDTV," said Christina Cooley, director of the services industries sector at J.D Power. "Yet, we find that customers who buy larger HDTVs are more likely to research brands and features before making their purchase."

She added that while consumers do a lot of their homework regarding HDTVs online, or by asking friends about specific brands, it's ultimately not until they actually get into the store and see the televisions for themselves that they decide the best brand and style to buy.

Though HDTVs are much less expensive than they were when first available for purchase, they can still run several thousands of dollars, depending on the brand and the type of screen used. Renters insurance can provide tenants coverage for their belongings in the event their television is stolen or damaged after a weather-related event.


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