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8/16/2013 - Many businesses fell short of sales goal last year


Sales goals weren’t reached by many firms during 2012.

Though small and large companies set out every year to do better financially than they did the year before, this ideal is often not reached due to various issues within the company. But a recent poll may prove to be surprising when it comes to just how many businesses fell short of their revenue goal in 2012.

According to a recent poll conducted by Harris Interactive on behalf of CareerBuilder, more than one-third of employers didn't hit the revenue goal that they intended to reach when the year began.

Brent Rasmussen, president of the online job search engine, noted that much of this may have had to do with improper training among employees. He stated that due to tight budget constraints, many companies are not able to provide the extensive amount of instruction needed in order to carry out a job well. This is particularly common in the sales profession.

"If companies want to see better top-line growth, there has to be a greater investment in educating sales teams on critical skills on an ongoing basis," said Rasmussen.

Improper training may also play a role in product recalls, which thousands of business owners had to deal with last year. With the appropriate businessowners insurance policy, however, these issues can be confined so that it doesn't wind up impacting a company's bottom line and earnings level aspired to.


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