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4/10/2014 - Despite concern, few working to prevent data breach


Information security experts say that these attempts will continue to be made, something that business owners can't afford to have happen to them.

Though consumers are well aware and concerned about their personal data being potentially compromised by cyber security hackers, many haven't made significant strides at preventing the illegal activity, according to the results of a new poll.

The survey, which was performed jointly by The Associated Press and polling research firm GfK, found that close to 50% of respondents were "extremely concerned" about their financial information being infiltrated by identity thieves, particularly when shopping online or at brick and mortar retailers. In fact, more than six in 10 said that they were similarly anxiety-ridden when using their handheld devices for purchase purposes.

Despite this, though, less than four in 10 participants to the survey - 37% - said that they had consciously started using cash on a more regular basis in order to reduce the chances of their financial records being tampered with. Additionally, 41% said that they hadn't checked their credit reports so as to ensure that their banking history wasn't adversely affected.

Cameron Camp, security researcher at a global security firm, told the source that while most people are cognizant of the risks regarding their financial data being meddled with, when it comes right down to it, they ultimately don't think it will happen to them.

"They … just chalk it up to … 'It's part of life,'" said Camp.

The results of the study come following what is believed to be one of the biggest data breaches in history, as big box retailer Target reported on Jan. 10 that its customers' credit and debit card numbers were illegally accessed by cyber criminals.

Information security experts say that these attempts will continue to be made, something that business owners can't afford to have happen to them. CyCurity® cyber-liability insurance from Selective helps entrepreneurs recover should they experience a threat to their businesses sensitive data.


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