8/1/2013 - Adults urged to be extra cautious of their kids in the car as summer heat continues
There are crashes on the roadway that lead to auto insurance claims and then there are accidents that no one can fully understand that result in heartache and devastation for parents and families.
Every year in the heat of summer, young children die in cars after a parent or guardian mistakenly leaves them in the vehicle after arriving at their destination. Because even one death is too many, the National Highway Traffic Safety Administration and child advocacy organization Safe Kids have teamed up to make parents and motorists aware of the issue.
The campaign, called "Where's Baby? Look Before You Lock," aims to get parents of young children into the habit of always looking behind them before exiting their vehicles to err on the side of caution.
"We hope everyone who cares about the safety of our children - parents, grandparents, caregivers and others - will follow the simple, and important, safeguards that can save lives and avoid unnecessary heartache," said Ray LaHood, secretary for the Department of Transportation.
In addition to looking in the vehicle before locking the door and walking away, safety partners implore parents to teach children that it's never OK to play around a car during the summer months - or any other time, for that matter - and to do things that can help remind them when a child is on board, such as putting a needed item in the backseat.