6/7/2011 - CDC attracts visitors with zombie headline
With hurricane season in full force, the Centers for Disease Control and Prevention is resorting to unconventional methods to get people prepared. Its tool? Zombies.
According to the Wall Street Journal, communications staff for the CDC came up with the idea after learning of how prevalent zombie topics were on people's Twitter postings. Thus, the CDC recently posted a blog update on its site reading, "Preparedness 101: Zombie Apocalypse." The paper reports the website was flooded with visitors, causing the site to crash at one point. Readers soon realized, however, that the zombie headline was more or less a pretext for getting people to read about hurricane preparation.
Among the things the CDC says homeowners should stock up with is at least one gallon of water per person per day, non-perishable food items, first aid supplies, clothing and bedding as well as prescription and over-the-counter medications.
Officials with the CDC said usual blog posts get about 1,000 hits in a week. The zombie post had nearly 1 million in just three days, due mainly to the media's coverage.
To see the post, click here. For more hurricane preparedness tips, click here to visit DisasterSafety.org.