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Uniquely Small Biz:
Family Pet Health

Michael Shirley chats with Carolyn about his strategy for elevating the Family Pet Health customer experience. From value-added services to community events, Michael, his wife Dr. Shirley, and their team are taking the pet health experience to a whole new level.

  

Meet Our Guests
Michael Shirley

Michael Shirley holds the unique role of Chief Empowerment Officer at Family Pet Health. From accounting and client education to podcasting and social media, Michael is a jack of all trades dedicated to creating a superior customer experience for humans and their pets.

Meet Our Expert
Jim McKeown

Jim McKeown is Vice President, Mobility & Customer Experience Management at Selective, where he drives the strategic vision for Selective’s CX program. His team delivers a unique omni-channel experience and best-in-class self-service and mobile offerings to Selective customers, agents, and employees.

EPISODE TRANSCRIPT

Carolyn: Welcome back to another episode of Uniquely Small Biz by Selective Insurance, a podcast for small business owners to share their inspiring stories. I'm Carolyn McCardell and we're so excited to be bringing you another round of insightful conversations with small business owners who are as unique as their venture. Today, I'm joined by the owner and chief empowerment officer at Family Pet Health PLLC, Michael Shirley. Michael is here today to discuss how he is changing the veterinary field and providing new and insightful experiences to both pets and their owners during a trip to the vet. Hear about how he got his start helping animals and the motivation behind providing fear-free care. It's time for Uniquely Small Biz brought to you by Selective Insurance.

 


Carolyn: So, Michael, tell me, how did you initially find yourself in the business of helping animals? What was your draw?

Michael: Well, the long story short is that I grew up wanting to be a veterinarian. I got to college and realized that I didn't like to study, but I found out that I dated a girl that wanted to also be a veterinarian and we got married. So that's, that's the long story short. And we've been together ever since.
 

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