EPISODE TRANSCRIPT
Welcome to Uniquely Small Biz, a podcast where small business owners share their real stories of success, failure and everything in between.
Carolyn: Welcome back to Uniquely Small Biz by Selective Insurance, a podcast for small business owners to share stories about the small businesses that they own. I'm Carolyn McCardell, and this week I'm joined by the owner and creative director of The Petal Effect in Los Angeles, Tobore Oweh. After working as a freelancer for many notable floral and design companies, she relocated to LA and launched The Petal Effect. Originally from Lagos, Nigeria, Tobore came to the U.S. at a young age and continues to use her deeply rooted love for her culture to help her as her business continues to grow. Now, here she is to tell us more about her small business journey. Alrighty, Tobore. It is so nice to have you. Thank you for being with us today.
Tobore: Thank you so much for having me. I'm so excited.
Carolyn: Yeah, it's wonderful. And the reason we wanted to have you on, and I wanted to have you on, is because your story is so unique, but first of all, the basics, your business is called The Petal Effect. Tell us a little bit for those people that aren't familiar with it, what your business is all about, what you do.
Tobore: Yes. So The Petal Effect is a unique floral and design boutique, and we really aim to cater to our client's wellbeing. So we create and cultivate meaningful moments of self-care and community, and just going on a deeper level of flowers rather than just seeing them as gifts or luxury, but more of a necessity is really our aim.
Carolyn: Do you feel like in a way, and I think I know the answer to this, but I'm going to ask you anyway. Do you feel like flowers are therapeutic?
Tobore: Oh my gosh, totally therapeutic. Flowers have an energy to them that, you know, I think naturally attracts us to them visually, but there's actually more of a connection with them on a, I would say spiritual level where we kind of co-exists as living beings. Right? So the therapeutic part of them is really just releasing energy from them that we all kind of possess, right. When you have flowers in your space and they automatically liven up the mood, there are a few factors that go into that, just flowers in themselves with their energy, and also the color that you're bringing into your space, because color has a very important aspect to creating what type of atmosphere you kind of want to be in.