About Our Advertising

You expect your insurance company to pay covered claims, but the standard we set at Selective is much higher. We want our customers to experience “Diamond Moments” of service, when going above and beyond is a daily occurrence. Our “Diamond Moments” campaign highlights real-world instances when our employees provided the kind of exemplary service that helps define The Selective Customer Experience.

At Selective, we’re committed to consistently providing you with insurance solutions that demonstrate the value, strength, longevity, and brilliance you deserve.

Radio Spots

You’ll be all ears the next time you hear a Selective ad playing on your favorite radio station. But why wait? Just click on the links below to hear some of our newest spots now.


You’ll like what you see when you take a look at Selective’s new billboards. Can’t wait for your next road trip? You can view them now – just click the links below.


Selective’s ads are sure to catch your attention the next time you’re flipping through your local newspaper or surfing the Web.  Check out some of our newest ones now by clicking the links below.

Television Ads

At Selective, insurance is in our DNA. We call it the diamond gene, and it helps us deliver what you want from an insurance company: value, strength, longevity, and brilliance. These characteristics – found in our independent agents, broad products and talented specialists – are highlighted in our new marketing campaign, "Find the Diamond."

Check out the television commercials from the campaign and learn how finding the diamond can bring you peace of mind.