Use Your Captions Wisely
Captions are your chance to create a unique brand voice, bring your brand to life, and give your audience a glimpse into who you are as a company. By crafting a mindful, engaging caption, your social media posts will create an ongoing story that can help define your brand.
Try varying the length of your captions to see what works best for your audience and use a tone that matches your brand- be serious, funny, flippant, etc. when appropriate. Emojis, hashtags, and embedded links can further enhance your posts. At the end, ask them a relevant question relating to your caption and encourage them to weigh in with a comment.
Create Interactive Stories
Snapchat was the first to use the story format and now many other social media platforms have the feature too. With a 24-hour expiration, stories are snapshots of content that is more casual and less curated than posts. Stories give you an opportunity to drive daily engagement with a behind the scenes look at your operations, a sneak peek at new products, or a poll to engage your audience. Followers can also ask you questions, choose between two poll options, and answer short quizzes about your business.
Not only does this engagement keep you connected to your followers, but it can also boost your visibility on the platform.
Making Engaging Videos
It feels like almost every platform has a preferred form of content - Facebook is for text posts, Instagram is for photos, and TikTok is for videos. Break out of that mold and create engaging videos for platforms like Facebook and Instagram to keep your feed fresh and interesting. Followers are more likely to watch, comment, and share when they see interesting subject matter like a tutorial or a relevant industry event, no matter what platform it's on.
Go Live for Q&A
Going live on a social media platform takes engagement to the next level by allowing you to have face to face interaction with your followers. While your videos and photos might be more polished and prepared, a live feed opens up a more authentic means of engagement and humanizes your business. Followers can ask you questions, react to your comments, and give their feedback in real-time.
Engaging With Your Followers: It Goes Both Ways
When it comes to social media engagement, it's important to remember that it goes both ways. If you want engagement on your social media to boost your numbers and drive sales, engage with your followers first.
By taking the initiative and showing your audience you care about their input, you're more likely to create loyal followers that want to stick around for the long run.